The path to successful digital transformation, the challenge for many companies in 2025.

But first, let's talk about why this digital transformation is necessary. It's no secret to anyone that the world is changing at an ever increasing speed, thanks to the development of technology. Just a few decades ago, it seemed like science fiction what is now a reality. The way in which we make friends, fall in love, pursue a university degree, work and do business has changed. According to various studies, by 2025, the trend will be the optimization of manufacturing with artificial intelligence (AI), to generate intelligent workflows that improve productivity levels and product quality, while reducing total manufacturing waste by up to 50%. In just three years, quantum computing will open up a world of new opportunities, 5G networks will allow autonomous robots to execute different services, new business models to emerge, intelligent factories to be developed and business applications to approach data sources, obtaining insights more quickly to respond to dissimilar situations, almost in real time. In the context of this fourth Industrial Revolution, marked by artificial intelligence, machine learning, the Internet of Things (IoT) and big data, companies that are unable to adapt and implement these technological advances in their operations will irretrievably disappear. Therefore, we want to explain to you what digital transformation is and what is not, so that your company is one of those that will survive, because they have known how to respond to these changes. Many business leaders mistakenly believe that they will achieve the much desired digital transformation by hiring a CRM, opening an e-commerce, creating corporate accounts on all social networks, carrying out paid media campaigns or digitizing the documents in their archives. But this is not digital transformation. Digital transformation is a disruptive and gradual process of changes that will allow the evolution of your business towards a culture of service focused on improving the lives of customers, business partners and collaborators, through satisfactory digital solutions and experiences. So, what defines digital transformation? It is a permanent and personalized transformation process that allows companies to adapt to constant market changes and propose technology-based digital solutions to improve the experience of their users. It involves a change in people's mentality, starting with business leaders. Its most significant characteristic is customer centric, or in other words, thinking about customer satisfaction before making decisions or carrying out any action within the company. The digital solutions that are applied must bring value to people's lives.Communication strategies must be omnichannel and contemplate UX (user experience) development. The protection of customers' personal data must be guaranteed. Artificial intelligence, automation, hybrid cloud and other technologies are used to analyze data and promote intelligent workflows that allow effective, fast and informed decisions to be made, almost in real time. Now that you know what digital transformation is, we can analyze some of the main obstacles that you could face when carrying it out. The first challenge you might encounter is the people themselves and their resistance to change. The new always generates a certain fear; especially, when those around us do not feel capable enough to face it. For this reason, it is essential that management encourages the training and training of the digital competencies of all employees, so that they feel the necessary confidence to be involved in the process. With the customer at the center of the company's strategies, another challenge of this process is to have qualified personnel, in the area of digital marketing, to ensure effective omnichannel communication that allows the synergy of the online and offline actions of the marketing plan. For this reason, some companies decide to have their own marketing department, while others pay for an external service or even hire a specialist who works with freelance providers or digital agencies. In any case, it is necessary to have the right professionals for your digital transformation process to be a success. Another challenge you could face is related to the technology itself. Integrating digital technologies and solutions into all your business processes will not only require time and training, but also money. Therefore, it is very important that you identify what your company needs, in order for your investment to meet the objective. For example, until now we have talked about how cloud computing services will allow you to quickly access the software you need; artificial intelligence, machine learning, big data and advanced analytics, will favor the analysis of accurate data for decision-making; mobile applications will make it easier for you to work from anywhere and at any time; but there are other technologies that also promote the process of digital transformation such as blockchain, the Internet of Things, virtual reality, information technologies or augmented reality. If you want to know more about data analysis, read here Data Analysis - MobilVendorWhich of these technologies will help your business the most, is one of the questions you must answer before starting the path of digital transformation in your company. Finally, we leave you some recommendations that you can take into account to start on the path of digital transformation. Perform an initial diagnosis to determine the real situation of your business. Take into account everything, your customers, your employees, your operations and your resources.Set yourself a realistic goal: measurable and achievable.Develop an action plan that promotes innovation and technology.Train your staff.Seek and specialized advice, if you need it.Perform periodic measurements of the results of the process.Correct what is necessary.And remember that Mobilvendor is a friendly tool throughout this process of digital transformation, because it allows you to automate your administrative, commercial, logistical and accounting processes. In addition, we have Amazon Web Service and are strategic partners of Power BI, the world's leading Business Intelligence platform, so that our clients can scale their business management to the highest level.