What are commercial promotions and how much are you losing because you don't know how to use them

Business promotions are key strategies for boosting sales, attracting customers and improving inventory turnover. However, many companies underestimate their impact or manage them inefficiently, which can result in significant losses. In this article, we will analyze what commercial promotions are, the different types that exist and how Mobilvendor can help you optimize them and avoid losses.Get Mobilvendor Rewards Module and start managing your company's promotions like a professionalBusiness automation with business softwareContents hide 1 What are commercial promotions? 1.1 Types of commercial promotions2 Benefits of automating your promotions with software like Mobilvendor2.1 Main advantages:3 How much are you losing by not optimizing your commercial promotions? 3.1 Lost sales3.2 Dissatisfied customers3.3 Wasted time3.4 Lack of key data3.5 Competitive disadvantage3.6 Calculate promotions manually4 How to start optimizing your business promotions? What are commercial promotions? Commercial promotions are incentives offered to customers with the objective of increasing sales in a given period. These strategies can include discounts, limited-time offers, promotional packages, volume bonuses, and more. In addition to boosting sales, they also seek to build customer loyalty, liquidate inventories and position new products in the market.Types of commercial promotionsCustomer incentives: Direct price discounts.Buy one get one free offers (BOGO) .Loyalty programs that reward frequent purchases.Seasonal promotions: Offers related to special dates such as Christmas, Black Friday or Mother's Day.Seasonal campaigns to clear inventories, such as summer sales or end of the year.Inventory promotions: Rotate discounts products that are in low demand.Promotions to introduce new products and attract attention to the inventory.Promotions based on special days:Exclusive offers for brand anniversaries.Discounts for days such as “Cyber Monday” or “Customer Day” .Each of these types of promotions has a specific objective and, if executed correctly, can generate a significant positive impact. However, manual management or the lack of a clear strategy can turn them into a problem. Benefits of automating your promotions with software such as MobilVendor technology is the answer to overcome the challenges associated with managing commercial promotions. Software like Mobilvendor with its rewards system allows you to automate and optimize every step of the process, from planning to execution and analysis of results. Main advantages: Precise segmentation: Identify the customers who are most likely to respond to your promotions. This ensures that offers reach the right audience, increasing effectiveness. Process automation: Reduces the time and human errors associated with the manual management of promotions. This allows your team to focus on strategic tasks. Real-time data: Access detailed reports on the performance of your promotions. With this information, you can adjust your strategies in an agile and efficient manner.Integration with inventory: Connect your promotions with available inventory, avoiding stock failures or overoffers that cannot be fulfilled. ROI evaluation: Calculate the return on investment of each campaign and make informed decisions for future promotions.Immediate personalization: You can configure promotions to be activated when certain pre-defined criteria are met. For example: a certain number of SKU's in the order, combos, etc. How much are you losing by not optimizing your commercial promotions? Many companies are unaware of the true impact of poorly managed promotions. Losses can come in a variety of ways: Lost salesWhen promotions don't reach the right customer or aren't attractive enough, the result is low consumer response. This can also happen if promotions are not effectively communicated. Dissatisfied customersA customer who receives a discount incorrectly applied or who cannot access an advertised promotion can become frustrated, affecting brand perception. The result? Loss of loyalty and decreased future sales. Time wasted Manually managing promotions can be extremely inefficient. From the design of the offers to their implementation, manual processes slow down operations and make your business lose competitiveness.Lack of key dataWithout a tool that collects and analyzes data in real time, it's impossible to evaluate the success of your promotions. This means that you can't identify what's working and what's not. Competitive Disadvantage.Your competitors are already using advanced technology to optimize their promotions. If you don't adopt similar tools, you are likely to lose market share.Calculate promotions manuallyIn addition to taking up a lot of time in your day, when calculating promotions manually, there is a high risk of making errors in pricing or inventory, which can negatively affect the company's profitability and, consequently, impact its entire business process. How to start optimizing your business promotions? Assess your current situation: Identify what promotions you are implementing and how you are managing them. Are they aligned with your business objectives? Adopt specialized software: Implement Mobilvendor to automate your promotions and transform the way you manage your business strategies. Mobilvendor also includes a Rewards Module, a tool designed to strengthen customer loyalty through point programs, personalized discounts and exclusive promotions. This module allows you to create attractive incentives based on customer behavior, maximizing the impact of your promotions. Monitor and adjust: Once you start using Mobilvendor, analyze the results of your promotions and make constant adjustments to maximize their effectiveness. Every day that goes by without optimizing your promotions is a missed opportunity. Use our interactive calculator to discover the impact of not automating your promotions and start transforming your business strategy with Mobilvendor.