Product Showcase: Do you know if your products are well displayed?

The battle for customer service is being waged at every point of sale. It's not enough to have a great product if it's not well displayed. In fact, a poor product display can mean the difference between leading the market and being relegated to the back of the shelf. Thus, the product display is one of the most important parts for your trade marketing team to consider when deciding how to do it. For retail distributors, ensuring that products are well positioned and presented is key to maximizing turnover and increasing sales. Therefore, understanding the best ways to showcase products and having tools to monitor and optimize that display is essential. In this article, we give you 3 essential steps to know if your products are well displayed and we recommend a powerful tool to validate it. Manage the product display with Mobilvendor. We are the solution to your business management problems! Business data analysis softwareContents hide 1 1. Does your team monitor the display at the points of sale? 1.1 What should you monitor? 1.2 The Solution: Digital Monitoring with Mobilvendor2 2. Do you have photographs and real data from the exhibitions? 2.1 Benefits of having a photographic record:2.2 The solution: visual recording with Mobilvendor3 3. Do you analyze information to optimize execution? 3.1 The Solution: Metrics and Analysis with Mobilvendor4 What happens if you don't control the display? 1. Does your team monitor the display at the points of sale? The first step in ensuring proper display is monitoring at the point of sale (POS). Normally, trade and business teams have visitors hanging out, who are responsible for knowing how many faces each product covers, if the tiered layout is appropriate and how the customer responds to the visual stimulus. If your products are reaching the end customer through supermarkets, convenience stores or wholesalers, you need to know how they are presented in each place. What should you monitor? Location of the product inside the store (is it in a main gondola, a headboard, or an inconspicuous corner?). Product availability (is there enough stock? Is it sold out?). Appearance of the exhibition (is it tidy, clean, with visible prices?). Compliance with planograms (is the distribution agreed with the retailer respected?). This is where many brands fail: without regular monitoring, there is no control. Your field trading team must be trained and motivated to audit each point of sale. But doing so manually can be slow, inefficient and error-prone. The solution: Digital monitoring with MobilVendorMobilVendor allows retail distributors to assign visit routes, capture information in real time and verify that in-store execution is aligned with what was planned. All from an easy-to-use mobile app, which ensures that each visit provides valuable data.2. Do you have photographs and real data from the exhibitions? Sometimes for your manager to believe you, your work must first see it. You can't improve what you can't see, and that's why photographic recording is necessary at the point of sale. The photos of exhibitions at each POS give you visibility and concrete proof of how your products are being presented.Benefits of having a photographic record: Visual verification of compliance with planograms and promotions.Identifying opportunities for improvement (empty spaces, poorly positioned products, competition gaining ground) .Direct feedback for the commercial and trade marketing team.But it's not just about taking photos. The important thing is that these images are organized, linked to each point of sale and accompanied by data such as date, time, sector of the hanger and responsible for the capture. The solution: visual recording with MobilvendorWith Mobilvendor, each visit to the POS can include geolocated and labeled photographs, which are automatically stored in the cloud. This way, you can access a complete history of the exhibition by store, by area or by product, without wasting time searching for scattered files. In addition, you can combine those images with digital forms that collect key data such as inventory, prices, active promotions and more. Everything centralized, tidy and ready to be analysed.3. Do you analyze information to optimize execution? Having data and photos is useful, but what makes the difference is analyzing them and acting accordingly. Many retail distributors collect information from their POS, but they don't process it efficiently or generate concrete actions to improve the display. An appropriate way to do this is through analytics software that provides you with personalized power BI dashboards. The analysis allows you to: Detect low performance patterns.Identify points of sale with growth potential.Measure the impact of promotions and trade marketing activities.Optimize routes and resources of the field team.The solution: Metrics and analysis with MobilVendorMobilVendor has analytics software that transform data into insights. You can generate automatic reports, personalized graphics and dashboards that show you in real time what's working and what isn't. In addition, you can set alerts and KPIs for your team, so that every action in the field is aimed at measurable results. This allows you to make informed decisions and correct deviations quickly. What happens if you don't control the exhibition? A customer's purchase decision usually occurs in seconds, right at the point of sale. And at that time, the display of the product plays a fundamental role. A misplaced product, with poor visibility or on a cluttered shelf, goes unnoticed. Even if it's of excellent quality or if your brand has a great reputation, the consumer will hardly choose it if they don't see it, understand it, or don't find it easily. When you don't control the exhibition, you give space and ground to the competition. A rival product that is strategically placed, for example: on a headboard, at eye level or on a striking display, will have a much better chance of being purchased. Every space that you don't occupy properly is a space that others are taking advantage of. In addition, the lack of control over the exhibition leads to other problems that directly impact your results:Poorly managed stock: sold out products that are not replenished in time.Wrong or poorly marked prices: generate distrust in the consumer.Poorly executed promotions: wasted investment in campaigns that are not reflected in the PDV.Misalignment with planograms: what was planned is not fulfilled, and that reduces the effectiveness of the commercial strategy.So no you should wait longer and get started to optimize the product display. At Mobilvendor, we have the necessary tools to provide you with robust management software that will make your company grow. Contact an advisor here.