Business strategies that help you sell in 2025

Defining and developing the company's business strategies is probably the most crucial activity in which you will participate in your company. You need customers and sales, or your business will never be viable. The key to achieving effective business strategies is to link this activity to solid, data-backed objectives, with the long term always in mind. In addition, you need to have a strong plan or else sales staff or sales managers can make decisions based on impressions, not on data or a strategy to support them. Throughout this article, we will explain to you how to plan the different business strategies and how you can create a plan that supports them.Business automation with business softwareCommercial software MobilvendorContents hide 1 Business strategies: how to propose them? 2 Definition of trading strategies 3 Types and main characteristics3.1 1. The friend 3.2 2. The Guru 3.3 3. The consultant3.4 4. Public relations 3.5 5. The hard seller4 How to develop a business strategy? Business strategies: how to approach them? These types of strategies help the company to acquire customers, to grow the business and to sustain its future. To consider them, you need a plan and adapt to your business and your sector. You will not use the same strategies to sell luxury shoes as low-cost shoes, or in the sector of products intended for the final consumer (B2C) versus the business services sector for businesses (B2B) .Definition of commercial strategies A commercial strategy is a road map that allows the company to secure revenues in the short, medium and long term by retaining and acquiring new customers and building loyalty to existing ones. The different commercial strategies are part of something more ambitious that we call a plan Business. The business plan, as we will see later, is all-encompassing. From specific tactics, market-specific strategies, processes, objectives, forecasts, budgets and action schedules. Key Types and FeaturesThe way you sell can be just as important as what you sell. Customers and companies are bombarded with sales proposals all day, every day, and if you want to be the one who breaks through and closes the sale, you need solid business strategies. Although the best salespeople may seem like charismatic people with a lot of luck, in reality, they use more than proven tactics, the result of training and reflection. They rely on a process that they can repeat over and over again. It is true that you need charisma, but also a solid strategy, as well as knowing how to adapt to different circumstances, people and sectors. Keep in mind that there is no single approach to sales. Your personality, that of your product or service and your industry will tell you which strategy is the most appropriate. Even if you have a methodology that works well, it's always a good idea to change and adapt. It keeps you active and aware of changes in customer behavior and in your own resources. Here are some of the types of trading strategies you can launch today.1. El AmigoWe all like to be interested in our tastes and needs. Therefore, the best business strategy is to show interest and ask questions to develop a relationship. It is important that you be as natural as possible, if you don't like what you do or the customer feels that you are pretending, you will not close the sale.2. The Guru. Wouldn't you like the most knowledgeable person in the field to advise you on how to solve a problem? Nobody wants an amateur or a person who doesn't know their industry in depth, we want the best! Therefore, position yourself as the expert and problem solver who can respond to customer concerns and provide the best solution or product.3. The Consultant is a commercial strategy halfway between a friend and a guru. The idea is to position yourself as an expert with common ground with the potential customer, serving the interests of your potential clients.4. Public relations This type of business strategy is based on creating a wide network of professional connections to create a strong flow of referrals and potential clients from the people with whom you have established relationships. The Hard Seller We're all familiar with the hard sell. The tough salesperson often uses weaknesses and fear to convince a potential customer to buy. It's not a recommended strategy, especially since “cold door” calling techniques no longer work. Don't forget that you can combine these strategies and add new elements from your own harvest. In the end, it's about getting to know your potential customer in depth, their pain points, their habits, and concerns. How to develop a business strategy? As we just mentioned, commercial strategies aimed at closing sales will be more effective if they respond to a plan. And it's not about deciding on an arbitrary amount of income, dividing it by the number of salespeople you work with and pressing the play button. This is something much more ambitious and methodical. You must take into account the market and which territories will grow the most according to macroeconomic forecasts and those of the sector. In addition, we must take into account the consumer journey, competitors, market maturity, etc. Consequently, poorly planned business strategies lose strength over time, create confusion among the sales team and fail to achieve their objectives. Therefore, create a plan of sales strategies that managers can follow. These are some of the steps you can follow: Establish the company's general business objectives and align with them. Perform a SWOT analysis (weaknesses, threats, strengths and opportunities) to know what you are like. Design customer approach strategies. Establish business goals in the short, medium and long term. Having a commercial strategy will allow you to get customers for your company and you can manage all your business operations through Mobilvendor. Among many other things, you will be able to see the performance of your sellers over time, whether or not they have met the planned objectives, and the evolution of the company's global sales. Sign up today and start to control your business strategies with Mobilvendor.