Business administration and management: keys to improving a company's sales

Business administration and management is a key point in a company's overall strategy. Each company must decide its GO to Market, that is, the combination of sales and marketing channels to reach the target segments, including the decision to choose to employ a sales team or work through agents or business partners. Nowadays, commercial management is becoming a major challenge in massive and digitized environments. For this reason, commercial managers must have knowledge and commercial software to support decision-making. In this article, we are going to collect the main keys that a sales manager can take and the software that will help their administration and commercial management to be efficient in mass consumer manufacturing and distribution environments. Increase your sales and manage your sales team with Mobilvendor. Contact us hereBusiness automation with business softwareContents hide 1 Software for commercial administration and management2 Keys to commercial administration and management3 Example of commercial administration and management: Ronald Central Wholesaler4 Conclusion5 Frequently Asked QuestionsSoftware for commercial administration and managementTo obtain proper administration and commercial management, having management software becomes a fundamental task. As a commercial manager, it is important to know in a real way what sales data are, the management carried out by advisors, their daily route and the commercial management of promotions and incentives. With this module, companies can reduce costs, increase the profitability of their routes and improve customer satisfaction thanks to a more efficient delivery and a correct allocation of daily activities of the sales force. The Mobilvendor commercial module may be the ideal option if you are looking for commercial administration and management that provides you with the following: Promotion management with more than 200 automatic mechanics. Reward system for customer loyalty. Customization of daily activities of the sales force. Business tools to increase sales, such as suggested ordering, ecommerce, and telesales. Complete reporting for efficient and timely follow-up. Keys to commercial administration and managementA manufacturer that uses distributors and/or dealers to reach its end customers does not actually sell to these parties, but rather sells through them. In other words, distributors and/or points of sale are an independent external extension of the manufacturer's own sales company, rather than the end customers of their products. In the context of this perspective, the manufacturer and the members of their channel become business partners; who work together to sell the manufacturer's products. In practice, this means that the sales force of the manufacturer and that of the dealer (or, in some cases, that of the dealer) will sometimes have to cooperate. For this, the manufacturer's commercial management must have the complete information and data to make personalized decisions for each customer. For this, business managers rely on the Backoffice Module. This type of coordinated sales effort, often referred to as collaborative selling, places the sales director in the position of what could be referred to as a channel sales sales coordinator.In this capacity, the sales director may be called upon to direct and coordinate, through his field sales force, key channel administration and business management activities such as:Training of resellers from distributors.Providing brand promoters to accompany the distributors' salespeople. Make their own salespeople receive initial orders for new products from distributors' customers. Use their sales force to provide technical assistance to both reseller sellers and end customers.Helping resellers to close sales, especially those that require technical knowledge that is not available to dealer salespeople. With all this, a manager can manage their business processes effectively and, using software, will make their decisions the most accurate and in real time. Example of commercial administration and management: Ronald Central Wholesaler Case Ronald Central Wholesaler, a multi-brand distributor that has grown from 300 or 400 SKU's to currently managing 1 100 or more, it is impossible to manage everything manually without falling into chaos. In this sense, the advancement of technology becomes fundamental. The management of information, logistics and warehouses from the same platform becomes a key factor that allows us to consolidate ourselves in this market. With it, you can ensure both the management of your sales team and achieve the objectives set by our suppliers. In the words of Marcelo Ávila, Business Manager: “Mobilvendor offers a highly efficient road tracking system for business owners. It provides a web administrator and mobile licenses that allow easy and quick access to real-time information about the location of sellers, the number of customers visited, the route taken, the availability of inventory and other relevant data.” ConclusionBusiness administration and management in massive environments require technological solutions that allow us to optimize processes and make informed decisions in real time. Having appropriate software such as Mobilvendor not only makes it easier to manage the sales force, but it also offers tools to improve customer satisfaction, increase profitability and manage promotions efficiently. Nowadays, data has become the new superpower of companies. Having access to information in real time is key to understanding and lasting in the market. The Mobilvendor Business Module not only facilitates operational management, but it centralizes and analyzes valuable data that allows you to make informed decisions and ensure a quick response to market changes. Contact us today and discover how we can help you grow your business.Frequently Asked Questions What is being a commercial manager? A commercial manager is the professional specialized in sales and marketing who is responsible for managing the commercial operation of an account or customer. Its main activities are to promote the sale of goods or services supported by commercial management software. What is a business management system? A business management system is a software responsible for collecting and storing all customer information so that what does business management include? Commercial management includes all the processes of implementing the business plan, going to market, reviewing promotions, analyzing accounts, managing commercial advisors, identifying sales channels, pricing, and other activities. For this purpose, a sales manager relies on commercial management software.